VisitorVille: Sales Analysis
VisitorVille can help you understand how effective your website is as a "sales engine". And how well your search engine and CPC campaigns are performing for you.
VisitorVille easily and quickly answers all of these questions:
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Which search engine is bringing you the most paying customers?
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Which search engine brings the highest percentage of new customers in relation to the total number of visitors that it brings?
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Which search terms are resulting in sales conversions for you?
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Which search engines are bringing you sticky visitors, and which are bringing you absent-minded dummies?
In addition, simply looking at the visitors moving around VisitorVille will give you significant insight. Since each visitor, whether real-time or historical, is depicted differently when they are a return visitor and/or a paying customer, you can easily track how their behavior differs from first-time visitors. You can also follow their paths through VisitorVille to see how they become paying customers.
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New
Arrival |
Regular |
Repeat |
Paying |
Repeat
& Paying |
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VisitorVille also lets you see, at a glance, if a visitor has performed any number of actions, like:
- Subscribing to your newsletter
- Making a sales inquiry
- Signing your guestbook
- Downloading a file
- Filling out a contact form
- and more...
A number of unique and powerful reports give you insight into how conversions happen, and who is bringing customers to your site. Such as the report, "Sales conversions by referrer", a sample of which appears directly below:
In addition, a variety of powerful ratios give you insight into how well your site is converting visitors into paying customers.
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Sales Ratios in Detail
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Aggregate Visitor Ratios
Click on the Visitor button to pull up sales-related ratios such as:
- Visitor/Repeat visitor Ratio: The ratio of one-time visitors to repeat visitors
- Visitor/Paying customer Ratio: The ratio of visitors to paying visitors (customers).
- Repeat visitor/Paying customer Ratio: The ratio of repeat visitors to paying visitors.
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Individual Referrer Ratios
You can right click on any referrer (bus) to obtain ratios specific to the visitors brought by this specific referrer, such as:
- Visitor/Repeat visitor Ratio: The ratio of one-time visitors to repeat visitors
- Visitor/Paying customer Ratio: The ratio of visitors to paying visitors (customers).
- Repeat visitor/Paying customer Ratio: The ratio of repeat visitors to paying visitors.
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Aggregate Referrer Ratios
Which search engine is resulting in the most sales for you? Find out all about search engine performance with these ratios, broken down by referrer:
- Visitor/Repeat visitor Ratio: The ratio of one-time visitors to repeat visitors
- Visitor/Paying customer Ratio: The ratio of visitors to paying visitors (customers).
- Repeat visitor/Paying customer Ratio: The ratio of repeat visitors to paying visitors.
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